Bluebird Strategy and Eco Fashion Week Vancouver are proud to announce Aveda has signed on to be the presenting sponsor of the inaugural Eco Fashion Week taking place in Vancouver, September 28-30th, 2010.
“In the inaugural year of Eco Fashion Week, it is extremely important that we position ourselves with organizations and brands that share the same culture and values as our own” says Myriam Laroche, President of Eco Fashion Week, “AVEDA is without a doubt one of the most ethical, sustainable and respected brands in the fashion and beauty community.”
For more information regarding sponsorship opportunities at Eco Fashion Week, please contact Bluebird Strategy.
Eco Fashion Week will take place September 28-30th, 2010 in Vancouver, B.C. www.ecofashion-week.com
Aveda is distributed by Collega International in Canada www.aveda.com
Bluebird Strategy is the exclusive sponsorship sales agency for Eco Fashion Week. www.bluebird-strategy.com
You didn’t think the party would stop in Whistler after March, did you? This past weekend, the 15th Annual TELUS World Ski and Snowboard Festival kicked off in Whistler Village. 10 days of media showcases, outdoor concerts, film premieres, free samples, ski bunnies, neon and of course, legendary parties that you may not remember or not soon forget.
The coolest part about this festival is that is probably one of the most artistic action sports festivals out there. In the middle of Village Square, Jordan Soak spray paints the hood of a Chevy Camaro, with the sweet sounds of indie band City of Glass in the background. Later on, I found myself in the depths of Maxx Fish on a wonderfully sunny early evening to witness in the first Pecha Kucha night in Whistler. I know, what the? Meaning “chit chat” in Japanese, the event originated in Tokyo as a way for young designers and artists to network and share their work with each other. The format is set up so that each presenter shows 20 photos and has 20 seconds to share thoughts and dialogue about each. Considering there was a Periodontist, a Zoologist and a former Sex Experimentalist, it was definitely entertaining to say the least.
And it wouldn’t be a true Whistler event if there wasn’t a teaser for the next season’s extreme sport, enter Anthill Films (formerly the Collective). I was invited to attend the premiere of their new film “Follow Me”. Amazing cinematography and some of the most talented (and good looking) mountain bikers in the biz, all in a recipe for a great flick!
If you didn’t get up to Whistler this past weekend, don’t worry, there are 6 days left of the Festival including the not to be missed the Olympus Pro Photographer Showdown (sorry folks its already sold out), the street wise Fashion Show and you can check out the local Whistler celebrity’s in the Chairlift Revue on Sunday night.
As a self proclaimed sponsorship geek, there is an event that I look forward to every year - the Canadian Sponsorship Forum – and this weekend it is coming to my town, Whistler. The Forum is gathering of top professionals from the sponsorship community in Canada. In years past, the event has taken place in Toronto, Quebec City, Calgary, Halifax and Vancouver, so to host this event in our little mountain town is truly exciting.
The theme of this year’s conference is “Building Sponsorship Equity” and appropriately it is being held in partnership with the Canadian Paralympic Committee during the 2010 Paralympics. Representatives from some of Canada’s top brands including Rogers, Coca Cola, Panasonic and Kraft will come together with some of Canada’s premiere properties including Vancouver 2010 Olympic Committee, Vancouver Whitecaps and Whistler Blackcomb, to discuss topics on Canada’s changing sponsorship-scape.
Of particular interest, Saturday morning will feature a discussion of “Translating Equity into Sales” with a panel of Canadian Paralympic Committee sponsors including Veronica Piacek of Pfizer Canada and Scott McCloy of Worksafe BC. A unique feature of the Canadian Sponsorship Forum is that every Forum is centered on a major event and features a panel discussion of sponsors involved. I last attended the Forum during the Toronto International Film Festival in 2007 and the sponsor panel was facinating, connecting sponsorship activations with the people who brought them to life.
The forum organizers, TrojanOne, have put together an attractive agenda with some truly unique networking opportunities including a gathering at the sold out Paralympic Closing Ceremonies taking place at the Whistler Medals Plaza on Sunday, March 21st. I’ve been instructed that the dress code is “cheer gear”, how very Whistler!
For more information: www.CanadianSponsorshipForum.com
Forum will be taking place at the Westin Resort & Spa, Whistler: https://www.marriott.com/hotels/travel/ysewi-the-westin-resort-and-spa-whistler/.
Sponsorship News from the West Coast.